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Today, with the development of technology

Posted: Mon Jan 27, 2020 8:43 pm
by bylaly
Today, with the development of technology, social media and tools are progressing at a level that we cannot prevent. Popular social media tools like Facebook, Twitter, Instagram and Snapchat are enough to see how much competition is in this field. Although entrepreneurs want to put forward something different in the fields of work towards the wishes of everyone who uses their applications, the competition environment is rather mobile. Users are not indifferent to these changes and developments. It is now an indispensable part of our daily life to follow the agenda closely and use the features of any social media tool.

Last June, Microsoft's CEO Satya Nadella declared that they bought LinkedIn for $ 26.2 billion. Setting out with the motto 'We live in a connected world', Satya Nadella said that she has been waiting for this merger for a long time and will bring many innovations that will please the users.

However, in this article, I will talk about the LinkedIn network that I have evaluated and used in a very different category than Facebook and similar social media tools. Because LinkedIn serves a very different purpose, unlike the functions of many social media tools that I mentioned above.

Let's take a look at the important reasons that will encourage us to use this network:

You can use it for recruitment and employment
If you are looking for a job or if you are looking for an employee with the features you want, LinkedIn should be the first place to look. You can directly contact someone who has a very special place in LinkedIn, whose personal features attract your attention and have very good experiences in its infrastructure, and you can act according to the references you receive from people in his personal network.

If you are looking for a job, you can be closer to the environment you want by updating your information, adding a summary introducing yourself, adding people you know and achievements about your interests to your personal network and staying in constant contact with them.

As someone who has experience in this matter, I say that when I wanted to find a job or internship, I searched within my interests and delivered my resume to senior executives and received many positive answers. For this reason, LinkedIn is a very different and effective medium from many social media and career sites.

You can use it to set up your personal network
Every social media user has come across with the following article: 'People you may know' You can get to know people beyond the social aspect of work on LinkedIn rather than lifestyle. LinkedIn also gives you the opportunity to contact them by making suggestions for the links of your connections. Still, LinkedIn's benefits are not limited to this.

For example, if you want to work with a bank, when you search for that bank's information on LinkedIn, you can definitely find someone working in that bank among people on your network, so you can easily contact that person and ask questions and get ideas.

You can use it for advertisement
Especially if you are an employer, this feature of LinkedIn is a feature that satisfies many people and allows you to reach more than one person at the same time. Unlike other social media tools, besides having the opportunity to reach more professional people on LinkedIn, I have not misrepresented it if I describe it as the easiest way to reach professional people who are really interested in what you need or want to advertise.

When we compare it with other social media tools, as we know from our daily life, it is absolutely necessary for each of us to face many ads that we do not like, do not care about, find boring, and that we call it a waste of time. However, LinkedIn enables you to reach the right target by directing the advertisements to people within your interests related to your professional life.

You can use it to improve your business
Increasing operating income and gaining new customers is always essential. Especially if we talk about finance, cash flow is one of the blood vessels for a business. LinkedIn also helps us in this regard. For example, if you are a consultant, people who cannot reach you can easily reach you from here. You can also provide service to these people. Or you can gather information about any subject you want to trade by reaching the necessary experts, you can develop your business according to the available data or you can get new ideas.

You can use it for competitive market
Competition allows you to develop your business strategy. By following your competitors in the market market you are in, you can develop your own business strategy and find the opportunity to appeal to more people. You can answer many questions in your mind with this method.

For example, what did X company do 6 months ago? How did it grow so fast? Who is his target? What are they doing to improve themselves? Do they contribute to social responsibility projects in order to reach more people? You can find answers to many questions such as your own way. Above all, you can be an effective leader who closely follows the market that can make strategic decisions.

For these reasons, LinkedIn is more than a classic social media tool, as I always say. While witnessing this network witnessing the possibility of applying every item mentioned above in your business life, you will realize that it is not just an ordinary pool of resumes. For this reason, LinkedIn will continue to change your life by touching your professional life and always give you more with the innovations it brings.