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Business World: Sun Tzu Art of War

Posted: Mon Jan 27, 2020 8:38 pm
by bylaly
“Instead of working alone, you should consider combining knowledge and skills and overcoming them with teamwork to achieve something. Thus, someone will not try to stand out individually or think of retreating. ”

It is something that everyone knows that the business world consists of very difficult and complicated ways. In a rapidly growing world, counting at your place or staying behind your competitors will surely bring your end one day. Well, if you think what to do to prevent this loss, the ideas you are about to get from this article are for you. Because today I will talk about the teachings of a general and military theorist who managed to predict many things today thousands of years ago.

In Art of War, which is the work of Sun Tzu for thousands of years, there are some pieces of advice that can make some people forget all they know about the marketing concept of today's Western world and who have used all the resources they have.

Starting from here, this quest completes the first step with the adaptation of Gerald A. Michaelson and Steven A. Michaelson with the book "Sun Tzu Marketing Strategies" of the Chinese warrior Sun Tzu, who lived thousands of years ago. The foundations of the Art of War have been transferred from the battlefields of the Far East to the areas of today's marketing war, accompanying the western warriors of marketing from this day to the road to success.

So, who is Sun Tzu?
Sun Tzu BC. In 500, he was a famous general serving the Wu State, which was founded on the current Chinese territory. His work, The Art of War, on war strategy is known as the earliest study in the world in the field of international strategy and international relations.

This work, which had a great impact especially in China and Asian countries, was a source of inspiration in the strategic area of ​​the West in the 19th and 20th centuries. This book written by Sun Tzu from yesterday to today; It has influenced and guided many famous names in many fields such as science, politics, sports, arts and economics .

Sun Tzu Marketing Strategies
Marketing strategies of Sun Tzu are seriously recognized and guided by many institutions. So much so that it has taken its place among compulsory books in Business Administration departments and war schools by many schools in America. Of course, this approach is adapted to many sectors in the business world.

When I first met this approach, I asked myself the question that is likely to happen in your mind. How can the terms and approaches of a martial art be adapted to the business world? However, I have learned that, beyond the overlapping concepts, we can obtain important information that can shape your approach with reference to the situations in the sectors.

Now let's look at the business world with a brand new eye according to the Sun Tzu Art of War and take a look at the marketing strategies consisting of 12 principles:

Principle 1: Care for the customer
"If the customer is not buying your product or services, nothing else matters."

The most important thing to consider in the marketing process is to be simple. Other factors that will complete this process are that your target is really your customers. Above all, be simple, find out what your customers think and care what they want. In short, serve your customers.

Principle 2: The organization of intelligence
"Know your market as much as you know yourself."

Make an assessment of your marketing opportunities and prepare a SWOT analysis. Take lessons from other people's experiences and create a good research program. This ensures a good and continuous flow of information. Know what your current market wants from you today and in the future and prepare a competitive analysis study. Most importantly, do not forget to compare your personal analysis with official research.

Principle 3: Protection of the target
"A clear intention and a constant goal."

Determine a good strategy before installing it, which will bring you success. Look for strategic period points that don't forget; these milestones change the course of history. Then create strategic initiatives that will make a difference. Use all the data you have for great advantages and develop a motion plan. The best thing is to win without fighting. Fight, discover and let the market you know what to do on this path.

Principle 4: A safe location
“Have a position that your competitors cannot easily take over.”

Sun Tzu advises us on this matter: “Be invincible, invincibility lies in good defense. The probability of victory lies in the attack. Capture suitable locations and make good use of the opportunities you have. Investigate the advantages of natural locations, which supports your location rather. Capture the highest position and remember that the best defense is to plan a good attack. ''

Principle 5: Attack action
“Stay on the offensive to guarantee freedom of movement.”

Put the resources in your hand that determine your priorities in the most appropriate way. Take precedence and become a leader in the market you are in. Taking action allows you to dominate the situation. Make continuous efforts to surprise your opponents by innovating. Your goal is to create something brand new while putting your strategies into action. In short, aim to create a brand new revolution. Use your usual resources to attack and your extraordinary resources to win and waste your power in this direction.

Consider developing new tactics for success. Remember that no victory can be the same as another.

Principle 6: Surprise
“Surprise is the best way to get psychological pressure, win and take priority from your opponent.”

From time to time, you can bring a whole new breath to traditional things rather than traditionalism by changing the balance of power with a surprising movement. Sometimes create mismatches that disrupt the cycle of observation - orientation - decision - action. Keep surprising your opponents, sometimes some actions require deception and privacy.

Principle 7: Maneuver
“The easiest routes are often the most advocated; The shortest way to reach the targeted point may be the most devious. ”

Strategically maneuvering is a way of thinking about how you can achieve a competitive advantage. It allows you to focus or disperse tactically as well as maneuvering.

Choose the best maneuvers and think through and make a plan. This kind of thinking always saves. Because by minimizing weaknesses, you develop a power-based marketing approach.

Principle 8: Focus of resources
“In the place and time it will take you to the result, you have made a refuge with a sufficient amount of superior power.”

First, start by creating a team run that will bring success. Build an edge over weakness and let everyone find their strength. Achieve relative advantage and reach critical marketing audiences at points that will determine the outcome.

Principle 9: Power economy
"Carefully consider where you will use your resources."

You determine the market you will enter, the jobs you will do, in short, the battles you will enter according to Sun Tzu. Do not engage in battles you cannot win or win those who lost the battle. Above all, be productive. Because making a profit is one of the most important requirements of survival.

Principle 10: Command structure
"The management process reveals the power of human resources."

Morale your team as a leader. The human spirit is always important in every sense of our lives and is the biggest factor in success, but it can only be revealed by senior commanders. Gain strength from victories and focus on your simplest core values. In short, think simple and organize with your team and be successful in order to achieve success on the way you aim for victory. Communicate effectively with everyone on your team in the same way. Win every battle you enter with the power they bring.

Principle 11: Personal leadership
“Winning requires the leader to believe in his men and that they believe in the talent of their leaders.”

Realize the power within you. A good leader always listens and learns the other person. Stay a balanced leader and strive to improve your leadership ability, learn to change roles as you grow. Always take a positive attitude. Remember that every event has a blind spot and pay attention to these blind spot. Discipline your management style and avoid the path to defeat.

Principle 12: Simplicity
“Even the simplest plans are difficult to implement.”

Your main principle is to be able to beat your opponent without fighting. Before entering the competition, you must know the competitor well, know the market conditions, know the competitor's strength, structure, plans, follow the innovations and know for yourself what you want to know for your competitors.

Stress, ambition and anger are among the main causes of defeat. Free from emotions, calm and cool side will be one step ahead in the competition process. The leader must know how to think very smart and versatile. Decisions must overlap. It should also identify employees who have the logic of conquering the castle from inside.

It is necessary to analyze very well what competition will bring inside and outside the company. The most important thing is that the planning is done correctly. Who, how and where, should be very well calculated. It should not be forgotten that confidential information is always very important, and this small but confidential information should be carefully considered and awareness should be increased in this direction.

The dynamic nature of the group in action is another important factor. Studies should be applied to keep it active continuously.

While Sun Tzu Art of War offers an approach far beyond the marketing understanding that exists today, you should know and recognize this traditionally adopted approach as well as the understanding you want to apply.